About

UAE CUE Sports is a UAE sports publication rooted in cue sports, covering snooker, pool, billiards and selected wider UAE sport, venues and participation.

Updated

UAE CUE Sports is a sports media and information platform focused on cue sports and the wider sporting landscape of the United Arab Emirates.

Our specialist foundation is cue sports - particularly snooker, pool and billiards - supported by selective coverage of football, cricket, tennis, golf, motorsport, padel, basketball, sporting events, competitions, rankings, results, venues, academies, coaching, equipment, participation and sports business.

Our purpose is straightforward: to take sports information that is often fragmented across governing bodies, competition systems, clubs, venues, academies, event organizers and official announcements, and turn it into reporting and practical information that readers can understand and use.

Our Mission

UAE CUE Sports exists to help readers understand what is happening in sport, why it matters and what they may need to know next.

Sports information in the UAE can be distributed across many separate sources. A tournament result may appear on one platform, qualification rules on another, venue information somewhere else and governing-body context on an official website that assumes specialist knowledge.

Our role is to connect those pieces where editorially useful and present them with clearer context.

A practical way to describe our editorial approach is:

What happened -> why does it matter -> what should the reader understand or do next?

Our Specialist Focus: Cue Sports

Cue sports are the core specialist area of UAE CUE Sports.

Our coverage may include:

  • snooker;
  • pool;
  • billiards;
  • players and player profiles;
  • professional and amateur competitions;
  • rankings and qualification pathways;
  • tournament results and schedules;
  • governing bodies and federations;
  • rules and terminology;
  • venues and academies;
  • coaching and player development;
  • equipment and playing conditions.

We treat cue-sports disciplines carefully rather than using snooker, pool and billiards as interchangeable terms. Rules, competition structures, terminology and ranking systems should be appropriate to the discipline being covered.

Cue-sports coverage may also extend internationally when developments involving major tours, governing bodies, qualification systems, rankings or important competitions are relevant to our readers.

Wider UAE Sports Coverage

Beyond cue sports, UAE CUE Sports selectively covers other areas of sport with a meaningful connection to the United Arab Emirates.

These areas may include:

  • football;
  • cricket;
  • tennis;
  • golf;
  • motorsport;
  • padel;
  • basketball;
  • national teams;
  • major sporting events;
  • venues and facilities;
  • sports participation;
  • sports tourism;
  • sporting infrastructure;
  • sports technology;
  • sports business and industry developments.

We do not attempt to reproduce a complete global news feed for every sport. Outside cue sports, international stories generally require a stronger UAE connection or a clear reason they matter to our audience.

Local Sports Utility

UAE CUE Sports is intended to be useful beyond traditional news reporting.

Depending on the subject, our practical coverage may help readers answer questions such as:

  • Where can I play?
  • Where can I learn?
  • Which venues or academies are relevant?
  • How does a tournament work?
  • How does qualification work?
  • Where can I find current results or rankings?
  • How can I watch or attend an event?
  • Which governing body or organizer is responsible?
  • What equipment should I understand before buying?
  • What information should I verify before booking or participating?

Practical information such as prices, schedules, facilities, availability and booking conditions can change. Readers should verify important current details with the relevant organization when making a decision.

Who We Serve

UAE CUE Sports is designed for readers with different levels of sporting knowledge and different reasons for seeking information.

Our audience may include:

  • cue-sports players and followers;
  • sports fans in the United Arab Emirates;
  • amateur and competitive athletes;
  • coaches and people involved in player development;
  • parents researching participation opportunities;
  • academy students and beginners;
  • UAE residents looking for places to play or watch sport;
  • event visitors and spectators;
  • people researching equipment or facilities;
  • clubs and academies;
  • venue operators;
  • sports federations and governing bodies;
  • event organizers;
  • sports businesses and technology companies;
  • sports media professionals and industry observers;
  • international readers following relevant cue-sports developments.

Geographic Focus

Our primary geographic focus is the United Arab Emirates.

Coverage may involve all seven Emirates:

  • Abu Dhabi;
  • Dubai;
  • Sharjah;
  • Ajman;
  • Ras Al Khaimah;
  • Fujairah;
  • Umm Al Quwain.

Abu Dhabi and Dubai are particularly important to our coverage because of their concentration of sporting venues, organizations and major events, but UAE CUE Sports is not limited to those two Emirates.

How We Publish

Our editorial work may include news, explainers, analysis, guides, interviews, rankings, reviews, comparisons and source-based reporting.

We generally prefer primary and authoritative sources where they are reasonably available.

Depending on the subject, sources may include:

  • official governing bodies and federations;
  • official competition records;
  • tournament organizers;
  • official rankings and schedules;
  • public records and documents;
  • clubs and teams;
  • venues and academies;
  • direct statements and interviews;
  • recognized data providers;
  • reputable sports media used for secondary confirmation or context.

Named and on-the-record sources are preferred. UAE CUE Sports rarely uses unnamed sources, and anonymous sourcing requires additional editorial justification.

Reviews, Rankings and Recommendations

UAE CUE Sports may report official sporting rankings and may also publish independent editorial comparisons, reviews or "best" and "top" materials.

These are not the same thing.

Official rankings should be attributed to the governing body, federation, tour or competition responsible for them. Independent editorial rankings should explain the relevant criteria and should not be presented as official sporting classifications.

Editorial and Commercial Independence

UAE CUE Sports currently carries advertising, including advertising delivered through Google AdSense.

Advertising relationships do not control independent editorial conclusions.

Advertisers cannot purchase favorable independent coverage, a positive editorial review, removal of legitimate criticism or a preferred position in an independent editorial ranking.

UAE CUE Sports does not currently offer sponsored content as a regular commercial product and does not currently operate a regular affiliate-link program.

If additional commercial formats are introduced in the future, they should be appropriately disclosed and separated from independent editorial work.

AI and Editorial Responsibility

UAE CUE Sports uses AI-assisted tools only to create, prepare or edit images and other visual materials.

AI is not used for article writing or rewriting, research, source summarization, fact-checking, source monitoring, translation, metadata, descriptions, tagging, categorization, biographies or other editorial text.

Synthetic images must not be presented as documentary photographs of real events, athletes, venues or incidents when they are not. Editorial reporting, verification and publication decisions remain the responsibility of the human editorial team.

Ownership and Editorial Leadership

UAE CUE Sports is owned by James Mercer.

James Mercer serves as Founder, Owner, Publisher and Managing Director and oversees overall publishing direction and editorial standards.

Omar Rahman serves as Editor and Cue Sports Editor and Reporter, with specialist responsibility for cue-sports coverage.

Historical Note

UAE CUE Sports uses 1988 as a historical point of reference in its identity and editorial history.

Current ownership, publishing responsibility and editorial roles are described on the Masthead and Ownership and Funding pages.

Corrections and Accountability

When a material factual error is identified, UAE CUE Sports may correct the article. Clarifications or updates may be used when wording needs additional context or when relevant information changes after publication.

Suspected factual errors can be reported to: corrections@uaecuesports.com.

Contact UAE CUE Sports

Office

UAE CUE Sports
Office near Cue Sports Academy / Zayed Sports City
Abu Dhabi
United Arab Emirates

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