Thiqah Club for the Disabled has introduced a new visual identity, a change that Chairman Dr Khalid Omar Al Madfa describes as more than just a new look. After nearly four decades, the club is making clear its intention to stay at the forefront of UAE sport and culture.
In September 2026, Sharjah Sports Club Commission introduced a new visual identity for the Kalba Sports Festival, drawing on local natural and cultural symbols to shape its branding.
Support from Sharjah's leadership has played a key role. Dr Khalid Omar Al Madfa publicly thanked His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, crediting this support as essential to the club's ongoing achievements. He also pointed out that the club's goals are closely tied to the trust and potential of its athletes, whose successes have become a source of national pride.
Recent reports from Sharjah 24 highlight that Sharjah Club renewed its sponsorship agreement with Jamix Gold for a third consecutive year in September 2026, reflecting the emirate's active corporate and sporting agenda. While this development does not directly involve Thiqah Club, it illustrates the broader trend of strategic partnerships and branding initiatives within Sharjah's sports sector.
Sharjah's sports scene has been especially active in recent months. Earlier coverage of the Sharjah Hamriyah Aquathlon, for example, highlighted the emirate's focus on inclusive and varied sporting opportunities.
For Thiqah Club, the new visual identity is a step toward the future. By updating its image to match its values and ambitions, the club is showing how UAE sports organizations can honor their history while moving forward. The message is clear: in the competitive world of UAE sport, those who adapt and invest in their identity will continue to lead.
