These Publishing Principles explain how UAE CUE Sports turns information into published editorial material.
They apply to our specialist cue-sports reporting and to our wider coverage of sport in the United Arab Emirates.
Our central editorial objective is to answer three practical questions:
What happened -> why does it matter -> what should the reader understand or do next?
What We Publish
UAE CUE Sports may publish:
- news;
- analysis;
- explainers;
- guides;
- interviews;
- expert commentary;
- rankings and results;
- reviews;
- comparisons;
- data-based reporting;
- opinion where clearly identified.
Topic Selection
Topics may be selected according to:
- relevance to cue sports;
- connection to UAE sport;
- reader usefulness;
- timeliness;
- sporting significance;
- availability of credible sources;
- practical value;
- the need to clarify confusing or fragmented information.
Commercial value alone does not determine whether a topic deserves independent editorial coverage.
Research
Before publication, the writer or editor should identify sources appropriate to the article.
Depending on the subject, research may include:
- official governing-body information;
- federation records;
- competition results;
- rankings;
- event schedules;
- public records;
- direct statements;
- venue or academy information;
- product documentation;
- recognized data providers;
- reputable secondary reporting.
Source Selection
Sources should be selected according to what they can reliably establish.
Primary sources are preferred where they are reasonably available and appropriate.
An official source may establish an official decision, but an independent source may still be necessary for broader context.
Drafting
Articles should be written in clear American English and should avoid unnecessary complexity.
Where useful, the article should explain:
- what happened;
- who is involved;
- what source supports the information;
- why the development matters;
- what happens next;
- what practical action a reader may need to take.
Editorial Review
The level of review depends on the subject and sensitivity of the article.
Editorial review may consider:
- accuracy;
- source quality;
- missing context;
- headline accuracy;
- sports terminology;
- attribution;
- potential legal or reputational sensitivity;
- commercial conflicts;
- whether conclusions are supported by the evidence.
Fact-Checking Before Publication
Material facts should be checked according to their importance.
Scores, rankings, dates, names, schedules, qualifications and similar information should generally be checked against an appropriate source where reasonably possible.
More detail is available in the Fact-Checking Policy.
Headlines
Headlines should reflect the substance of the article.
A headline should not:
- present an allegation as proven fact;
- materially exaggerate the underlying reporting;
- promise information the article does not provide;
- create artificial certainty where facts remain unresolved.
Article Structure
UAE CUE Sports generally aims for articles that move from the most important information into useful context.
Longer articles may use descriptive headings that help readers navigate the subject.
Generic headings should be avoided where a more informative heading can explain what the section actually covers.
Content Labels
Where relevant, content may be identified as:
- News;
- Analysis;
- Explainer;
- Guide;
- Review;
- Ranking;
- Methodology;
- Opinion;
- Interview;
- Press Release;
- Sponsored or Partner Content if such commercial formats are introduced.
Labels should describe what the content actually is.
Press Releases
Press releases can provide useful source material but are not automatically independent journalism.
UAE CUE Sports may:
- use a release as a starting source;
- verify material claims;
- rewrite supplied information into independent reporting;
- attribute claims to the issuing organization;
- decline publication.
Submission does not guarantee publication.
Reviews
Reviews should distinguish factual characteristics from editorial judgment.
UAE CUE Sports should not imply that an editor personally tested a product, visited a venue or used a service when that did not occur.
Relevant methodology should be explained where the nature of the review requires it.
Rankings
Official sports rankings should identify or make clear the authority responsible for the ranking.
Independent UAE CUE Sports rankings should use appropriate criteria and should be distinguishable from official classifications.
Sports Terminology
Sport-specific terminology should be accurate.
In cue sports, snooker, pool and billiards should not be treated as interchangeable disciplines.
Terms such as frame, rack, break and break shot should be used according to their actual sporting context.
Geographic Context
UAE CUE Sports primarily serves readers interested in sport in the United Arab Emirates.
Local context should be included where it helps readers understand a venue, event, competition or organization.
International cue-sports stories may be published more broadly when they are important to the sport or relevant to UAE readers.
Sensitive Stories
Stories involving allegations, disciplinary matters, injury, health, legal disputes, safety, finances or significant reputational harm may require additional editorial review.
Particular attention should be given to attribution, corroboration, wording and right of response.
Advertising
UAE CUE Sports currently displays advertising, including Google AdSense.
Advertising does not determine which independent editorial stories are published or what conclusions they reach.
Sponsored Content
Sponsored content is not currently offered as a regular commercial product.
If sponsored or partner material is introduced, its commercial status should be clearly disclosed.
Affiliate Links
UAE CUE Sports does not currently operate a regular affiliate-link program.
Future affiliate relationships, if introduced, should be appropriately disclosed and should not control editorial conclusions.
AI-Assisted Visual Material
UAE CUE Sports uses AI-assisted tools only for creating, preparing or editing images and other visual materials.
AI is not used for article drafting or rewriting, research, source summarization, fact-checking, source monitoring, translation, metadata, descriptions, tagging, categorization, biographies or other editorial text.
Publication
A publication decision should reflect the editorial value and evidentiary basis of the material.
Not every submitted announcement, quote, press release or story idea will be published.
Updating Published Articles
Published material may be updated when:
- new results become available;
- a schedule changes;
- a governing body releases new information;
- rankings are revised;
- a venue changes important details;
- new evidence materially improves the article;
- a factual error is identified.
Corrections
Material factual errors should be corrected when identified.
UAE CUE Sports distinguishes between corrections, clarifications and updates.
More information is available in the Corrections Policy.
Reader Feedback
Readers can help identify:
- factual errors;
- outdated information;
- missing context;
- broken links;
- useful sources;
- topics that need clearer explanation.
Editorial: editorial@uaecuesports.com
Corrections: corrections@uaecuesports.com
Office
UAE CUE Sports
Office near Cue Sports Academy / Zayed Sports City
Abu Dhabi
United Arab Emirates