Sports Sponsorship

Al Ain brings Red Bull into its football operation

Al Ain brings Red Bull into its football operation UAE Cue Sports © uaecuesports.com
Al Ain brings Red Bull into its football operation © uaecuesports.com
A paramotor display at Hazza bin Zayed Stadium marked Al Ain's new partnership with Red Bull, which is focused on developing performance and finding young talent.

On 13 October 2026, Red Bull athlete Dimitris Koliakos arrived at Hazza bin Zayed Stadium by paramotor. He performed an aerial display at the launch ceremony in Al Ain, UAE.

The agreement is designed to improve performance and identify young players. Al Ain also aims to expand its international presence through the partnership, drawing on Red Bull's experience in professional sport.

High-performance training and innovation are central to the plan. The agreement also focuses on finding and developing young footballers.

Al Ain says Red Bull's international expertise can help develop promising players. The club also expects the partnership to strengthen UAE football and support its global ambitions.

Al Ain has won the AFC Champions League twice. In coverage of the Kalba draw, coach Vladimir Ivic criticised the contribution of some experienced starters.

Koliakos's flight to the stadium was the centrepiece of the announcement. Al Ain framed the collaboration around its football history and Red Bull's international sporting experience. Gulf News also reported the agreement on 13 October, describing it as support for Al Ain's international ambitions.

The partnership adds Red Bull to Al Ain's strategic partners. Its stated focus includes performance development and youth talent, with the club's international profile also in view.

Red Bull appointed Roger Schmidt Head of Global Soccer on 1 October 2026, succeeding Jürgen Klopp. Schmidt has outlined two priorities for the global football team: strengthening links among the organisation's clubs and sharing expertise.

James Mercer Co-Founder UAE Cue Sports
UAE CUE Sports Desk

James Mercer

James Mercer is the Co-Founder, Owner, Publisher and Managing Director of UAE CUE Sports, where he shapes the publication's editorial direction and long-term development. His work focuses on UAE sport, major events, sports media, venues and the business behind the country's sporting ecosystem, with an emphasis on verified information, practical context and editorial independence.