Emaar Properties will be the main partner for the 2026 Dubai Premier Padel P1, a move that puts Dubai's ambitions in the global padel scene firmly in focus. The partnership is designed to raise the tournament's international profile and expand the city's sports entertainment options.
On 14 September 2026, Reuters reported that Emaar Properties shares rose by 6.4% in Dubai trading, reflecting strong market momentum ahead of new partnership announcements.
Ahmed Al Matrooshi, CEO of Emaar Properties, said, "We are pleased to support the 2026 Dubai Premier Padel P1 as the main partner. This partnership reflects our commitment to delivering unique experiences for residents and visitors, and it strengthens Dubai's position as a lifestyle and entertainment hub."
Ivan Modia, CEO of Gallop Global and director of the Dubai Premier Padel P1, described Emaar's involvement as a major step for the tournament. He noted the event's steady growth and said the new partnership will help organisers build on that momentum, aiming for a more distinctive experience for players, fans, and partners in 2026.
On 12 May 2026, Dubai Media Office announced that Dubai Holding increased its stake in Emaar Properties to 29.73% after acquiring a 22.27% share from Investment Corporation of Dubai. This move made Dubai Holding the largest shareholder in Emaar, highlighting the company's close alignment with Dubai's government priorities and its growing influence in major infrastructure and image-building projects.
This partnership comes as Dubai continues to attract international sporting events. The city's approach-pairing major commercial partners with top venues-follows a model seen in other sports, such as the marine season's dhow racing, as reported earlier.
With Emaar Properties now central to the Dubai Premier Padel P1, Dubai is making it clear: it wants to set the standard for hosting and commercialising international sport. The partnership goes beyond branding, aiming to reshape how sport is staged and experienced in the region. The main beneficiaries will be the fans and Dubai's reputation as a global sports destination.